seekers notes®: hidden mystery mytona games

With Adjust’s Purchase Verification tool, MyTona’s marketing team was given the ability to certify all in-app purchases and make accurate decisions. In this case, MyTona’s requirement was that all purchases made are accurate and authentic. To MyTona, the unverifiable transactions will skew its revenue data, affecting critical decisions related to user acquisition and game design. As the company began to see the rate of fraud affecting campaign performance, it kept with the tool, and kept producing the results they were after.įake in-app purchases can often be attributed to jailbroken phones. MyTona saw the opportunity early, and began a trial with the suite soon after launch two years ago. If fraud is found to be active, the Fraud Prevention Suite blocks it from stealing ad fraud budget, and skewing valuable datasets. With them, MyTona was able to scale back the effects of fraudulent purchases within its app.Īdjust uses a five step waterfall of tools that analyzes every install engagement event, in the moment. MyTona combined two powerful tools to take on fraud: The Fraud Prevention Suite, and Purchase Verification. MyTona needed a way to stop mobile fraud from reaching its UA budgets, skewing datasets and, ultimately, affecting its ability to make decisions about the strategic direction of the app. When it came to in-app purchases, MyTona consistently received around 20% discrepancy in purchases from Google’s Play Store, and around 3% from the App Store compared with real purchase value data.

For instance, in South East Asia, MyTona saw a higher rejected installs rate - more than 2%, compared to tier one countries, where it's usually 0.7%. This was further complicated as it began new user acquisition campaigns across countries which are known to have a higher rate of fraud. The company’s principle issue was that as the number of paid installs increased, fraud grew too. Since working with Adjust, MyTona has acquired more than 12 million users across all platforms: including iOS, Android and Windows.

Furthermore, if your game includes in-app purchases, it’s probable that some users have tried to steal them. If you’re a Game publisher and have paid for mobile advertising to attract new users, it’s very likely that your campaign has been tainted by one of the five kinds of mobile ad fraud we know to exist. Looking at the distribution of ad fraud among all the verticals Adjust measures, Games accounts for a third of all fraud blocked by the Fraud Prevention Suite.

Seekers notes®: hidden mystery mytona games